How To Write A Press
Increase awareness through a press release.
Yes, I know, press releases have become quite the popular little tool around
cyberspace with releases being blasted hither and there, but are they working?
Probably not. Blasting your press release will bring blasted little results in
terms of getting the media to notice you. However, blasting can help pull
traffic to your site through the automated back link acquisition that blasting
provides. Instead, do both by
thoughtfully putting together a very dynamic one-page press release and target
publications that would be most interested in you and your business. Don't drone
out the details; make that press release sing your praises. Then send it to a
real live editor and follow up with a phone call. In other words, let the press
release be the invitation to your follow up phone call. Begin making connections
with the media. Be polite, be excited, and be patient.
Then blast the press release to the online venues.
So, how do you write a press release?
First, be very aware that a press release does not use any type of sales
language. If you are used to
writing to sell your website, it will be more difficult to get down to the facts
and cut the selling language. However,
if you want to be taken seriously by the media, its essential to learn to
write in press release language which simply the facts.
While you need to give up the sales language,
you do need to find an angle for your press release that the media might find
interestingly enough to give you print space or time on their radio/television
show. Dull wont do it.
There are several different formats for a
press release. Some start with the
contact information at the top, others put it at the bottom.
It makes little difference as long as your contact information is
You will also want to include the release
date. Most often it is for
Your first paragraph should include an
introduction to your subject matter. The
middle paragraph expounds on that subject and may include quotes from
appropriate people, such as the owner of the site or an expert in your industry.
The last paragraph closes with an invitation
to the media to contact you for additional information. At the end of your press
release put: ###.
This indicates that the press release has ended.
To see a press release, please
When do you write a press release?
Any major event with your business is appropriate. However,
many businesses distribute a press release at least once a month. My view is when in doubt, write and distribute a press
release. It cant hurt, it can