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Standing Out In The Crowded Classifieds

By: Anne Marie Baugh

If your classified ads are ignored, deleted or not bringing in results this is your lucky day. Right now, right here, we are going to give you the inside tips to making your classifieds work. Indeed writing classifieds takes an understanding of the dynamics. Many try to squeeze the whole story in seven small lines, which we all know is impossible. It is also the leading reason the ad doesn't work. Trying to tell the whole story in a classified is the quickest way to kill the effect. Instead of telling the whole story think of classifieds as part of a sales strategy instead of the whole strategy.

What is the purpose of a classified? Most people think that the purpose is to make the sale. This is the big surprise. It isn't. The only purpose of a classified is to make an appointment. It should get your prospect to the place where the real sale will take place. It's as easy as that. If you try to make the sale with your classified you rush the process and ruin the opportunity. So think of your classified as an invitation to come to your web site and learn more.

How do you create the invitation? Make your classified alluring but keep it honest. Avoid the temptation to exaggerate the possibilities. People are more savvy and consumer wise than ever before. They can detect a wild story and simply won't fall for it. Use your imagination, your creativity and your wit. Keep the boring at bay and let loose with a little humor, insight or feeling. In other words appeal to an emotion. As with a good sale, the classified "invitation" will work if you can evoke an emotion that will make your prospect want to keep the appointment to visit your web site and learn more.

Words that sell. As with any strategy take the time to create a great classified. Don't just blurt out the first thing that comes to your mind and plop it in the paid spot. Money is money and although classifieds are often a great deal financially, it won't be if it doesn't work. Sit down and plan out ten classified ads playing with words as you would a Scrabble game. Be a psychologist and play word association with a thesaurus. Write down a series of words that you might use in an ad, words that tell a little about your opportunity. Then look up the words in your thesaurus to determine all the different ways you can say the same thing. Then pick the words and phrases that most captivate you.

Test your ad. Even with all this planning some ads will work better than others. So test your ten ads, keeping track of where you place them and how well they work. Keep in mind that where you place the ad is as important as the ad itself. Once you have five or six winning ads, do the obvious. Use them! However, keep in mind that just as the same ad location will eventually run dry so will your ad. Plan to replace your array of classified ads every six months. That's all you need to get yourself on the fast track. So now that you have the gasoline, put it in the tank and go, go, go! 

Anne Marie Baugh is a noted publicist for cyber-stars such as Mark Joyner, Rick Beneteau, John Harricharan, Marty Lund, and more. She also owns and operates Write-Promotion, an online business that works hands-on with businesses looking for promotional avenues to cyber-success!

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