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Write-Promotion Newsletter 

 Twelve Years Helping Online Businesses Succeed!

Since 1995

Subscribers to date:  11,289

Sept 12, 2007 Issue

This Week:

  • Top Ten Lessons Learned Running An Internet Business 

  • Just The Classifieds

  • Resource Of The Week

  • $20,000 In 20 Days?

Top Ten Lessons Learned Running An Internet Business

By Shelley Lowery

Since starting my home based Internet business back in 1997, I have learned many lessons along the way. These lessons have played a major role in my success, and I'd like to share them with you.

Lesson #1

Collecting your visitors' email addresses should be one of your top priorities.

Start collecting email addresses the moment you put your site up. Developing a list of targeted potential customers is an absolute must.

Although publishing an ezine is usually the best route to go, it is not a necessity. You can use your list to send out web site updates, product updates, or whatever you'd like. 

Lesson #2

Your web site can either make or break you.

A professional looking web site will play a major role in your success. If you aren't secure in your abilities to design a professional looking site, you will be much better off hiring a professional. 

Lesson # 3

If you want to make a lot of money, you must find a niche.

A niche fills a specific customer need. 

People want products and services that fulfill a specific personal need. If you are the first to fulfill the need, you'll reap the rewards.

Lesson # 4

Generating web site traffic takes a lot of time and effort. 

The key to generating a lot of traffic to your site is getting your link on as many sites as possible. Sure, listing your site with the Search Engines is your first step; however, you must not solely rely on Search Engines to bring you traffic.

My two biggest traffic generators are as follows:

Affiliate Program - Having your own affiliate program is one of the best ways to get hundreds, even thousands of links to your web site.

Providing a Free Product or Service - Providing your visitors with a free product or service is a great way to drive traffic to your site.

For example, I offer a free article syndication service. This service provides free content for web sites branded with a link to my site. 

Lesson # 5

Selling your own products and services is much more profitable than marketing affiliate programs.

Some of the top Internet sellers include:

Private sites 
Internet services

Lesson # 6

People do not like to be sold. You will be far more successful if you have a sincere desire to assist your potential customers. This can be accomplished by writing informative articles, courses, tutorials, or even providing advice within discussion forums in your area of expertise.

Trust plays a major role on the Internet. You must build your credibility with your target audience.

Lesson # 7

Automation can save you hours of valuable time. Although there are certain areas of business that must be personally dealt with, there are many areas that can be completely automated:

List management
Customer follow-up
Welcome messages
Thank you messages
Order processing
Order fulfillment
Order confirmation

This can be accomplished using autoresponders, scripts and software programs.

Lesson # 8

Organization is an essential part of developing a successful home based business

Create a daily work schedule for an organized approach to each day.
Use an email program that will filter your messages into specific folders.
Organize your computer folders and files for quick and easy access.
Create a "Frequently Asked Questions" page to lessen support requests.
Create templates for frequently used messages.
Create a page (residing on your computer) that contains a list of affiliate programs you're promoting. Include your log-in information and hyperlinks for easy access.

Lesson # 9

Customer satisfaction and support should be your top priority.

Lesson # 10

You have to spend money to make money. You must be willing to invest in your Internet business including:

Internet Access
Domain Name
Web Hosting
Education (books, courses, etc.)

Lesson # 11 (I know, there were only supposed to be ten, but this one is important...)

SPAM is a four letter word and will be treated as such.

Although this list is far from complete, these lessons should provide you with some basic guidelines to assist you in developing a successful online business. 

Copyright Shelley Lowery

About the Author:

Shelley Lowery is the author of the acclaimed web design course, Web Design Mastery. And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book. Visit to sign up for a complimentary subscription to Etips and receive a copy of the acclaimed ebook, "Killer Internet Marketing Strategies."

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Resource Of The Week: offers a huge community of  individuals that do business online.  There are tons of forums for posting your expertise in a number or areas.  Don't forget to use your signature tag as an advertisement for your site.  Check out the Market.  Lots of really great resources and networking opportunities to grow your business there.  Since I have started posting to SitePoint my traffic has gone up about 50 uniques a day!

$20,000 In 20 Days?

Is this possible?  Michael Green says yes and he is willing to back it up with his 100% solid guarantee.

Michael Green is a friend and online marketer of many years that has been building "toolkits" that help online businesses succeed in a variety of areas.  His new project is the 20/20 Challenge which will take clients step-by-step through the process of making ...yes...20 thousand dollars in 20 days.  

Michael has done this many, many times so he is an expert on the subject and can show you EXACTLY how to do it.  It's an exciting and bold opportunity for those with the courage to do it.  

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 Get more information here.  Be quick, this is only be offered to a select number of people.  Click Quickly


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