A Press Release is a vital tool for announcing your business, or a new service within your business, to the media. The media consists of editors and journalists for newspapers, magazines, newsletters, and trade publications, as well as television and radio stations. This type of marketing informs journalist, editors and producers that you are available to be interviewed for their publication.

When you are featured in an article you gain credibility with your buying audience. It says that you are a leader in your field. While an ad is a very acceptable form of marketing a product or service, an article cannot be purchased. An ad says, "I'm paying for you to see this and buy from me", while getting featured in a publication announces you and your product or service as newsworthy. It creates a bigger impact much faster than a paid ad can create.

Furthermore, press releases are now featured online. This means that the distribution of your press release to the online distribution services will increase the traffic to your site, as well as your back links. Back links help improve your search engine positioning. Many successful online businesses write and post press releases at least once a month. Many post as much as once a week.

For More Information On Creating and Distributing A Press Release, Click Here.

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