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What Is A Press Release?

A Press Release is a vital tool for announcing your business, or a new service within your business, to the media. The media consists of editors and journalists for newspapers, magazines, newsletters, and trade publications, as well as television and radio stations. This type of marketing informs journalist, editors and producers that you are available to be interviewed for their publication. 

When you are featured in an article you gain credibility with your buying audience. It says that you are a leader in your field.  While an ad is a very acceptable form of marketing a product or service, an article can not be purchased. An ad says, "I'm paying for you to see this and buy from me", while getting featured in a publication announces you and your product or service as newsworthy. It creates a bigger impact much faster than a paid ad can create. is the leader in the creation and distribution of Press Releases that get results. Both the content and marketing of your Press Release is vitally important. Content ensures that your Press Release will be read, noticed, and get you the desired results. Our publicity marketing targets publications that will be most interested in you! We don't do "splash" marketing that sends your Press Release to just any journalist or editor with an email or fax number. We take the time to target your media audience to make a real impact. 

At every cent you pay is hard at work getting you the kind of attention you are paying to receive. Our clients ARE our business. Each client is treated individually and with the utmost importance. 

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